Nokia have put out a viral marketing campaign to invite people to enter a competition to come-up with a new Nokia ringtone. The original Nokia ringtone was, of course, the most popular ever used and is still used today.
Here is the method behind the competition:
“Nokia Tune is one of world’s most recognized audio brand assets and is estimated to be heard over one billion times a day. Nokia is launching a global crowdsourcing campaign to find a fresh version of the Nokia Tune. This is the first time Nokia is inviting people to work with the iconic tune with the winning tune to be placed next to the standard Nokia Tune in a selection of the company 2012 product portfolio. The tune should be fresh, expressive, original, creative yet distinctively a Nokia Tune. All collaborations are welcome.” Nokia website
The leader on the votes board has a grand total of 34’491 Facebook likes to date. Luckily for Nokia the winner does not have to be chosen from it’s FB popularity alone. Listen to this, it is brilliant! Nokia ringtone competition.