“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” Steve Jobs
Steve Jobs was best known for bringing Apple back to life and guiding the company to be the best computer and mobile phone multinational corporation of the past twenty years. He brought style and sophistication as-well-as leading the way in creating fast, smooth, powerful, user friendly computers used in the Film, TV and Design industry across the globe.
Apple are not just smart with their technology and design but can also play the media well and rumor has it that product development is that top-secret that not even other Apple employees are allowed to know what others are working on. This is what the press thrive on. Apple keep everything such a secret that the whole world wants to know about the latest piece of technology first. They have such a following that people que for days outside stores and in China, some outlets have replicated Apple stores, down to the very last detail, including the interior design and branding to make Apple fans feel they are in an original store.
So what made Apple branding so strong? At the time when Microsoft and IBM were becoming stagnant, Steve Jobs didn’t just create competition he created a brand that was specifically designed to target people within the creative industries. He succeeded with the campaign “Think Different” and brought a new league to personal computing and the way we listen to music. It was at this point Steve Jobs had returned to Apple and turned it around.
The PC/Mac – Android/iphone debate will continue and Apple will continue to innovate stylish new technology such as ipads and ipods (that consumers love to buy) but without Steve Jobs none of this would have been possible. Take a look at this Blog – The Evolution of Apple Advertising and we can see that Apple don’t just have a product, they have a brand that speaks to its customers. Other brands have even used the passion of iphone lovers to sell their own brand as in the famous “will it blend” social media campaign.
On a more serious note, Steve Jobs has developed technology that changed the face of design, editing, listening to music and how people connect to the world from their Mobile phone.
But did you also know that he bought PIXAR Animation in 1986 that is mostly known for Toy Story, a pioneering animation film that changed the face of cartoon style movies.
According to Wikipedia it took “114,240 frames of animation, with 2–15 hours spent per frame.” The 3D animation was acclaimed by critics and the film was added to the National Film Registry as being “culturally, historically, or aesthetically significant.” In 2006 Steve Jobs sold PIXAR to Disney and became Disney’s largest share holder.
Sad but true 12years ago I learnt to use Photoshop, Dreamweaver, Final Cut Pro, Quark Express and many more programes on one of these and will always have a soft spot for the Apple Brand – because it works as a Brand.
So just for today let’s ignore the grammatical error of “Think Different” and the cult like Apple followings and take our hats off (ipods on)…to the man, Steve Jobs.