Over the past five years of my marketing career there has been a swift change in how businesses market their products. Five years ago companies were compelled to use top bracket marketing and advertising agencies and were also likely to pay PR agencies a lot of money for press exposure that… Continue reading Ten Points for Writing an Online Press Release
Last week I attended an interesting seminar about our own personal online presence and why we should keep tabs on how we sell ourselves online. As a marketeer it is always refreshing to be reminded of what is happening in the sector and often walk away from seminars feeling a new surge of passion for… Continue reading Are you a Brand?
The Internet is loaded with websites that fail to follow the basic rules of writing for the web. Speaking as a potential customer of an online business I gain my first impressions from the businesses website – like an online shop window. Potential customers may want to browse and then decide if they think the… Continue reading 10 Tips for Writing Professional Web Copy
If you are like me and have chosen WordPress to host your Blog there is a lot of useful information on the Internet to assist you in developing the Blog. If you would like to change your Blog appearance and functionality, then there are a number of themes that are available across different websites. Smashing… Continue reading New to WordPress
Writing a Blog has not been the most easy of tasks to start. There is a lot to take in to consideration and plan, but the research has been interesting so far and quite exciting. The first step was to decide who is the target audience? who will the Blog be aimed at? I would… Continue reading One Man and His Blog
Here’s where I’m beginning the Blog journey. Expect to find here tips, links and information on all the various functions of marketing. My past 8 years have been filled with Media and Marketing experiences – from film to communications, to new media and advertising – the experiences have been varied as are my interests. As… Continue reading Let the Blog Begin
Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!