On waking up to the devastating news that the UK have voted out of the European Union, I subsequently spent the day reading about the inevitable consequences to the UK from a political, humanitarian and business perspective. We wait anxiously to see if the pound will recover from a drop steeper than any since the… Continue reading …Moving Backwards into the Future!
Images are a critical element of any type of business communications. From branding, internal comms, external comms, online marketing, PR and Advertising – they all rely on images to assist copy in pushing a message across, a good image catches the eye of a perspective customer first. So why do business` choose stock photography? Many… Continue reading Stock Photography : Barbie Does Business
Over the past five years of my marketing career there has been a swift change in how businesses market their products. Five years ago companies were compelled to use top bracket marketing and advertising agencies and were also likely to pay PR agencies a lot of money for press exposure that… Continue reading Ten Points for Writing an Online Press Release