…Moving Backwards into the Future!

On waking up to the devastating news that the UK have voted out of the European Union, I subsequently spent the day reading about the inevitable consequences to the UK from a political, humanitarian and business perspective. We wait anxiously to see if the pound will recover from a drop steeper than any since the… Continue reading …Moving Backwards into the Future!

Facebook in the News – Big Changes (No Charges)

Big changes are already starting to take place on Facebook which I will talk about shortly. Firstly, it seems that over the weekend there has been rumours spreading about Facebook charging for their service. This has come at a time people are conjuring-up thoughts of how the changes will affect them. Here’s one of the… Continue reading Facebook in the News – Big Changes (No Charges)

Nokia’s Ringtone Competition – Listen to this!

Nokia have put out a viral marketing campaign to invite people to enter a competition to come-up with a new Nokia ringtone. The original Nokia ringtone was, of course, the most popular ever used and is still used today. Here is the method behind the competition: “Nokia Tune is one of world’s most recognized audio… Continue reading Nokia’s Ringtone Competition – Listen to this!

QR Codes – Ten uses for Quick Response Codes

1. TV sports: codes embedded into clothing – An NY basketball team have taken on a Social Media company to develop them a strategy to encourage, enthusiastic small people to get more involved with the sport. As part of this campaign, the players have QR codes embedded in to their clothing. Children can take pictures… Continue reading QR Codes – Ten uses for Quick Response Codes

QR Codes (Quick Response) Mobile Marketing

QR codes, what are they? A QR code works rather like a bar code in that it is a small black and white square that, with the right equipment, can be used to identify a pattern and reveal some information. The QR code differs from the bar code in that it is a 2D code… Continue reading QR Codes (Quick Response) Mobile Marketing

Ten Points for Writing an Online Press Release

        Over the past five years of my marketing career there has been a swift change in how businesses market their products. Five years ago companies were compelled to use top bracket marketing and advertising agencies and were also likely to pay PR agencies a lot of money for press exposure that… Continue reading Ten Points for Writing an Online Press Release