…Moving Backwards into the Future!

On waking up to the devastating news that the UK have voted out of the European Union, I subsequently spent the day reading about the inevitable consequences to the UK from a political, humanitarian and business perspective. We wait anxiously to see if the pound will recover from a drop steeper than any since the…

Guerrilla Marketing – Has It Gone-Ape or AWOL? (Includes 40 Campaigns)

40 Guerilla Marketing Campaigns Click an image to see the advertiser, enlarge the image and to view as a slideshow. Ape or AWOL? An infused mix of creativity, originality, striking imagery and high-impact messages – Guerrila Marketing has delivered over three decades of imaginative ideas brought-to-life in the form of advertising in public places. Some…

Apple Co-Founder Steve Jobs Tribute – “Think Different”

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow…

Facebook in the News – Big Changes (No Charges)

Big changes are already starting to take place on Facebook which I will talk about shortly. Firstly, it seems that over the weekend there has been rumours spreading about Facebook charging for their service. This has come at a time people are conjuring-up thoughts of how the changes will affect them. Here’s one of the…

The BBC Test Run New Homepage Design – Sliding Drawers

The BBC have released a prototype of their new website design and have created new pockets of space to hold their information. With the recent surge of people using tablets and smartphones to view the news, the Beeb have given their UK BBC homepage a complete redesign. The design follows the trend and design of…

Nokia’s Ringtone Competition – Listen to this!

Nokia have put out a viral marketing campaign to invite people to enter a competition to come-up with a new Nokia ringtone. The original Nokia ringtone was, of course, the most popular ever used and is still used today. Here is the method behind the competition: “Nokia Tune is one of world’s most recognized audio…

14 Million QR Scanners in the US

If the UK are to follow the US in their QR usage trend then we had better start taking QR codes seriously as part of our marketing and advertising strategies. It has just been released that 14million mobile users are scanning QR codes across the US. http://www.enterpriseinnovation.net/QR

QR Codes – Ten uses for Quick Response Codes

1. TV sports: codes embedded into clothing – An NY basketball team have taken on a Social Media company to develop them a strategy to encourage, enthusiastic small people to get more involved with the sport. As part of this campaign, the players have QR codes embedded in to their clothing. Children can take pictures…

Stock Photography : Barbie Does Business

Images are a critical element of any type of business communications. From branding, internal comms, external comms, online marketing, PR and Advertising – they all rely on images to assist copy in pushing a message across, a good image catches the eye of a perspective customer first. So why do business` choose stock photography? Many…

Has Apple lent a hand to a competitor?

Intel design hardware for computers including laptops. The aim of laptop hardware manufacturers is to make the parts faster, more powerful and thinner so the customer’s computer experience is accelerated from one laptop to another. Below is an advert of the desired affect Intel would like to aim for in the future. The slenderness is…